As a Digital Agency CEO there are four hats (or personas) that you can be wearing at any given moment, and therefore four different “levels” at which you can be operating.
- Technician
- Manager
- Leader
- Entrepreneur
The reality is that you will play most of these 4 personas in the early stages of your agency. The challenge is having the awareness to consciously change roles as required.
That can be difficult, particularly when you’re stuck in technician and manager roles.
This video outlines the 4 personas of a Digital Agency CEO, and how you need to formally adapt and evolve as your agency grows.
How a Marketing Agency CEO needs to adapt and evolve
Being a sole founder makes it even harder
All of the agency owners I talk with are sole founders looking for external guidance, direction and support to maximise the value of their investment as “Entrepreneur”, and fast-track results.
Either so they can pursue other interests (whilst continuing to receive dividends from their investment), or sell the agency to realise the full value.
The key for them is having a senior person with relevant agency experience to help them accelerate their transition from Technician and Manager, busy working IN the business, to Leader, and ultimately Entrepreneur.
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