• Home
  • Blog
  • Evolution of a Digital Agency CEO

Evolution of a Digital Agency CEO

Joel Norton  |  May 25, 2021

As a Digital Agency CEO there are four hats (or personas) that you can be wearing at any given moment, and therefore four different “levels” at which you can be operating.

  • Technician
  • Manager
  • Leader
  • Entrepreneur

The reality is that you will play most of these 4 personas in the early stages of your agency. The challenge is having the awareness to consciously change roles as required.

That can be difficult, particularly when you’re stuck in technician and manager roles.

This video outlines the 4 personas of a Digital Agency CEO, and how you need to formally adapt and evolve as your agency grows.

How a Marketing Agency CEO needs to adapt and evolve

Being a sole founder makes it even harder

All of the agency owners I talk with are sole founders looking for external guidance, direction and support to maximise the value of their investment as “Entrepreneur”, and fast-track results.

Either so they can pursue other interests (whilst continuing to receive dividends from their investment), or sell the agency to realise the full value.

The key for them is having a senior person with relevant agency experience to help them accelerate their transition from Technician and Manager, busy working IN the business, to Leader, and ultimately Entrepreneur.

Want help to maximise the value of your investment?

If your annual revenue is $500K plus, and you want help to grow and scale high margin recurring revenue, complete the form below to schedule a chat.

I'll ask you a couple of questions to learn about your business and see if I can help you achieve more money and freedom.

0 0 votes
Article Rating

Joel Norton

Joel Norton, ex-agency CEO, empowers ambitious agency owners to achieve profitable growth and freedom.

Joel understands the challenges you face: the stress of inconsistent revenue and profit, the exhaustion of long hours, and the anxiety of not knowing how to break through to the next level.

He works with agency owners who feel stuck... Struggling with too many low-value clients, opportunities being slow to close, and feeling like everything is dependent on them.

Joel helps you build scalable processes to attract high-value prospects, convert them faster, and grow customer value, all while empowering your team to create a profitable, self-managing business.

If you’re ready to create a business that works for you—not the other way around—Joel can help you make it happen.

You might also like

Joel Norton  | March 28, 2025  
Hiring a Salesperson? Build Your Agency Sales System First.
Joel Norton  | June 30, 2024  
Marketing Agency Growth Report: Key Insights to Overcome Challenges in 2024
Joel Norton  | April 5, 2022  
3 Accelerators to Grow Monthly Recurring Revenue