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Digital Agencies are Too Focused on Efficiency, and Not Effectiveness

Joel Norton  |  June 29, 2021

The late American author Peter Drucker defined “Efficiency as doing things right, and effectiveness as doing the right things.”

Most agency owners are too focused on efficiency. Implementing systems and procedures to improve their delivery, profit and ability to scale.

However at the core, digital agencies are using an outdated business model, one that is over 30 years old. So the opportunity to experience new world performance is limited.

The answer is to first upgrade your delivery (and compensation) models to one that is more effective in today's market.

Then, work on the efficiency of how you do it.

“Do the right thing” first (Effectiveness), then “do things right” (Efficiency).

Want help to upgrade to a more effective business model?

If your annual revenue is $500K plus, and you want help to upgrade your business model to one that is more profitable and scalable, complete the form below to schedule a chat.

I'll ask you a couple of questions to learn about your business and see if I can help you achieve more money and freedom.

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Joel Norton

Joel Norton is an agency growth specialist, and founder of Agency Leaders Academy. Joel helps agency owners who are struggling to get to the next level, to create a thriving business that is not dependent on them. That starts with his foundational program, “The Agency Profit Accelerator”, which helps agency owners to attract better quality, high value clients they LOVE, are EASY to work with, and who PAY you more.

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