Fluctuating margins is THE biggest problem for early stage agencies, and the main handbrake to growing your business.
After all, fluctuating margins directly impacts your ability to hire more people, and therefore your time, and your ability to focus on new business.
Even agencies with a strong margin will have breakeven months, typically when hiring new staff, as the cost often kicks in before the increased revenue does.
Today I wanted to share the main causes of low and fluctuating margins, and the 3 accelerators to consistently high margins.
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