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The 5 Ones – The Quickest Way to Grow Your Agency

Joel Norton  |  April 19, 2021

The quickest way to grow your agency to a million dollars plus a year is working “The 5 Ones”.

This idea originated from Clay Collins, co-founder and chairman of LeadPages and Drip software.

5 things. We only want 1 for each.

The 5 Ones

One Target Market

A single target market. Something that you love, you can help them win and they’ll pay.

One Product

1 product (or service). Not 2, 3, 4 or 10 or a crazy model with lots of different steps. 1 product that you can look the prospect in the eye and say “this thing will get you the results you’re after”.

One Conversion Tool

One way that’ll consistently convert prospects into clients. Think strategy sessions, webinars, events. Pick one and get good at it.

One Traffic

One traffic source that you can scale. Not like a networking event where you can run out of people to talk to. Something that you can turn on, scale up and get the kind of people you need to get to a million dollars plus a year.

One Year

Why one year? Well, it’s going to take a little while for you to get really, really (really) good before you can ramp it up.

If you want to get there slow, you can break any one of these rules.

Try to execute and master 5 target markets, 3 different products, a couple of different conversion tools, and 7 different traffic sources.

If you want to fast-track your success, focus on “the 5 ones” and sharpen, sharpen, sharpen. That’s the quickest way to a million dollars (plus) a year.

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Joel Norton

Joel Norton, ex-agency CEO, empowers ambitious agency owners to achieve profitable growth and freedom.

Joel understands the challenges you face: the stress of inconsistent revenue and profit, the exhaustion of long hours, and the anxiety of not knowing how to break through to the next level.

He works with agency owners who feel stuck... Struggling with too many low-value clients, opportunities being slow to close, and feeling like everything is dependent on them.

Joel helps you build scalable processes to attract high-value prospects, convert them faster, and grow customer value, all while empowering your team to create a profitable, self-managing business.

If you’re ready to create a business that works for you—not the other way around—Joel can help you make it happen.

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