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The 5 Ones – The Quickest Way to Grow Your Agency

Joel Norton  |  April 19, 2021

The quickest way to grow your agency to a million dollars plus a year is working “The 5 Ones”.

This idea originated from Clay Collins, co-founder and chairman of LeadPages and Drip software.

5 things. We only want 1 for each.

The 5 Ones

One Target Market

A single target market. Something that you love, you can help them win and they’ll pay.

One Product

1 product (or service). Not 2, 3, 4 or 10 or a crazy model with lots of different steps. 1 product that you can look the prospect in the eye and say “this thing will get you the results you’re after”.

One Conversion Tool

One way that’ll consistently convert prospects into clients. Think strategy sessions, webinars, events. Pick one and get good at it.

One Traffic

One traffic source that you can scale. Not like a networking event where you can run out of people to talk to. Something that you can turn on, scale up and get the kind of people you need to get to a million dollars plus a year.

One Year

Why one year? Well, it’s going to take a little while for you to get really, really (really) good before you can ramp it up.

If you want to get there slow, you can break any one of these rules.

Try to execute and master 5 target markets, 3 different products, a couple of different conversion tools, and 7 different traffic sources.

If you want to fast-track your success, focus on “the 5 ones” and sharpen, sharpen, sharpen. That’s the quickest way to a million dollars (plus) a year.

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Joel Norton

Joel Norton is an agency growth specialist, and founder of Agency Leaders Academy. Joel empowers ambitious agency owners to build a profitable business that runs and grows without them.

His "Agency Profit Foundations" program helps agency owners to double their fees in 90 days, whilst his signature program "Agency Leaders" helps them to attract and convert high value customers, and scale their business.

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