Following the success of the “Better Matches, Better Dates” campaign, eHarmony wanted to revive the popular testimonial TVC format starring couples matched on the platform.



A fresh spin on a proven concept, the campaign takes a new approach to the treatment and storytelling, while retaining key elements like using real couples, unscripted dialogue and simple pieces to camera.

The new ads celebrate each couple's unique story, which is built on milestones that happen in between all the big and predictable stages like marriage and kids. Quirky and intimate moments like your first date or when you knew it was something special show that a relationship is just as much about the journey as it is the destination.


eHarmony Better Matches, Better Dates Case Study

eharmony Testimonial Direct Response TV


eharmony Testimonial Social Content Videos



About the author 


Joel Norton is an agency growth specialist, and founder of Agency Leaders Academy. Joel helps agency owners who are struggling to get to the next level, to create a thriving business that is not dependent on them.

That starts with his foundational program, The Agency Profit Accelerator, which helps agency owners to attract more high value clients, increase agency fees without losing sales, and to increase sales conversion.

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