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by master_admin 

NRMA Retail Business Insurance lead generation

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June 6, 2018 in 

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Brief

  • Build awareness of NRMA’s business insurance offering, and drive new leads
  • Target segments: Tradies, Retail and Food & Beverage in NSW and QLD
  • Support positioning “Our Business Helping Yours”

 

Solution

  • Integrated campaign: Print & Press, Radio, Digital Display
  • Promote Free Legal & Tax Advice
  • Targeted offer $75-off online (retargeting message)

 

Results

This campaign doubled the number of inbound leads.

 

Print Advertising

NRMA Retail Business Insurance print advertisement, tradesman
First of three print ads for NRMA Business Insurance

 

NRMA Retail Business Insurance print advertisement, hairdresser
Second of three print ads for NRMA Business Insurance

 

Radio

One of three radio advertisements for NRMA Business Insurance

 

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About the author 

master_admin

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Joel Norton is an agency growth specialist, and founder of Agency Leaders Academy. Joel helps agency owners who are struggling to get to the next level, to create a thriving business that is not dependent on them.

That starts with his foundational program, The Agency Profit Accelerator, which helps agency owners to attract more high value clients, increase agency fees without losing sales, and to increase sales conversion.

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