Brief
Australian Unity provides independent and assisted living care, helping their customers to thrive, however the perception is often of ‘old people’s homes’. Australian Unity wanted to change that.
Solution
Develop a web series celebrating the lives of current Australian Unity customers, and workers – Tea & Bickies with Steve Liebmann.
Steve Liebmann is a great Australian personality. He’s a popular and familiar presenter, and well known amongst our target audience. In Tea & Bickies, Steve is on a mission to uncover and share great stories from Australian Unity, using his friendly and trusted conversational style.
We interviewed a number of residents and carers, and selected 4 ‘characters’ for Steve Liebmann to chat with over Tea & Bickies. The strategy also included data collection for ongoing marketing activity.
“Tea & Bickies” Episode 1: Pam
“Tea & Bickies” Episode 2: Graham
Australian Unity Website Landing Page
Social Content
