Australian Unity provides independent and assisted living care, helping their customers to thrive, however the perception is often of ‘old people’s homes’. Australian Unity wanted to change that.



Develop a web series celebrating the lives of current Australian Unity customers, and workers – Tea & Bickies with Steve Liebmann.

Steve Liebmann is a great Australian personality. He’s a popular and familiar presenter, and well known amongst our target audience. In Tea & Bickies, Steve is on a mission to uncover and share great stories from Australian Unity, using his friendly and trusted conversational style.

We interviewed a number of residents and carers, and selected 4 ‘characters’ for Steve Liebmann to chat with over Tea & Bickies. The strategy also included data collection for ongoing marketing activity.


Australian Unity "Tea & Bickies" stories
The four stories that featured in the Australian Unity “Tea & Bickies” web series


“Tea & Bickies” Episode 1: Pam


“Tea & Bickies” Episode 2: Graham


Australian Unity Website Landing Page

Australian Unity "Tea & Bickies" landing page
“Tea & Bickies” landing page


Social Content

Australian Unity "Tea & Bickies" Facebook videos
30 second video bites used to promote Australian Unity “Tea & Bickies” via Facebook and Outbrain



Email for Australian Unity "Tea & Bickies" web series
Notification email for the next episode of the “Tea & Bickies” web series


About the author 


Joel Norton is an agency growth specialist, and founder of Agency Leaders Academy. Joel helps agency owners who are struggling to get to the next level, to create a thriving business that is not dependent on them.

That starts with his foundational program, The Agency Profit Accelerator, which helps agency owners to attract more high value clients, increase agency fees without losing sales, and to increase sales conversion.

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