Australian Unity provides independent and assisted living care, helping their customers to thrive, however the perception is often of ‘old people’s homes’. Australian Unity wanted to change that.
Develop a web series celebrating the lives of current Australian Unity customers, and workers – Tea & Bickies with Steve Liebmann.
Steve Liebmann is a great Australian personality. He’s a popular and familiar presenter, and well known amongst our target audience. In Tea & Bickies, Steve is on a mission to uncover and share great stories from Australian Unity, using his friendly and trusted conversational style.
We interviewed a number of residents and carers, and selected 4 ‘characters’ for Steve Liebmann to chat with over Tea & Bickies. The strategy also included data collection for ongoing marketing activity.
“Tea & Bickies” Episode 1: Pam
“Tea & Bickies” Episode 2: Graham
Australian Unity Website Landing Page