Delivering customer and shareholder value through
An entrepreneurial Executive with deep expertise in marketing, customer experience and business development, I empower businesses to deliver truly customer-centric transformation.
Maximising results through an ability to carry strategy through to execution, I bring the ability to build, scale and lead in-house capabilities that proactively further the digital agenda and grow customer and shareholder value.
Contact Joel if you’re looking for an experienced executive to build, scale and lead in-house capabilities that proactively further the digital and innovation agenda, and grow customer and shareholder value.
Capability #1Marketing & Customer AcquisitionData-driven marketing and customer acquisition, including direct response TV, print, mail, digital, content and social.
Capability #2Customer LoyaltyCustomer segmentation, data analytics and modelling to deliver actionable insights to increase customer loyalty and grow customer value.
Capabilty #3 Customer ExperiencesBuild, scale & lead marketing technology such as Salesforce & Adobe to execute customer journeys and contextually relevant customer experiences.
I help businesses grow.
I offer broad experience across sectors including financial services, retail and consumer goods.
Delivered a 600% increase in existing customer numbers in 3 months at 50% less than the previous cost.
Exceeded aggressive Y1 customer acquisition target by 240% in just 10 months, at cost per account 83% of target.
Implemented lifecycle marketing customer journeys that generated $1.7M incremental revenue in 3 months.