Delivering customer and shareholder value through
An entrepreneurial Executive with deep expertise in marketing, customer experience and business development, I empower businesses to deliver truly customer-centric transformation.
Maximising results through an ability to carry strategy through to execution, I bring the ability to build, scale and lead in-house capabilities that proactively further the digital agenda, and grow customer and shareholder value.
Capability #1Marketing & Customer AcquisitionData-driven marketing and customer acquisition, including direct response TV, print, mail, digital, content and social.
Capability #2Customer LoyaltyCustomer segmentation, data analytics and modelling that deliver actionable insights to increase customer loyalty and grow customer value.
Capabilty #3 Customer ExperiencesBuild, scale & lead marketing technology capability such as Salesforce & Adobe, to execute customer journeys and contextually relevant customer experiences.
I offer broad experience across sectors including financial services, retail and consumer goods.